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The Ad MSNBC Won’t Let You See

March 7, 2012, 12:11 pm | Posted by Nick Sementelli

Continuing their campaign demanding that MSNBC stop booking hate-group leader Tony Perkins on their news programming, Faithful America has produced an ad to educate the network’s viewers about the hateful lies the Family Research Council President tells about LGBT people and how frequently the cable network puts him on air.

Shamefully, MSNBC rejected the ad. After Faithful America attempted to purchase time to run the ad on the network, a representative responded:

Thank you for providing the ad and substantiation. Our policy states that we have sole discretion to accept or reject an ad based on its appropriateness. In this instance we are rejecting the ad.

Michael Sherrard, head of Faithful America, responded:

Clearly MSNBC doesn’t want its viewers to know the truth about one of their frequent guests. If network executives consider Tony Perkins’ false and hateful rhetoric about gays and lesbians inappropriate for an ad, then he shouldn’t have any place on their programming.

Here’s the information MSNBC doesn’t want you to see:


Earlier this month Faithful America, Bishop Gene Robinson and a delegation of clergy leaders delivered 20,000 petition signatures to MSNBC headquarters trying to raise this same issue. MSNBC responded to that event by featuring Perkins on air last week.

6 Responses to “The Ad MSNBC Won’t Let You See”

  1. Jerry Herbert says:

    I support the work of the Southern Poverty Law Center, but their labeling FRC a “hate-group” is certainly not an example of “love of enemy” or even of “turning the other cheek.” For Tony Perkins to assert that homosexual behavior hurts society and the individuals who participate in such behavior is a traditional position of the historic Christian church. It may be wrong and it may be hurtful. But it is not outside the range of views that have for centuries been debated. It can be held by not only those who are homophobic, but also by those who are seeking only what they believe, out of love for the other, to be a healthy warning to same-sex attracted persons. I disagree with Perkins on this point, but to declare FRC a “hate-group” (and thereby accuse Perkins of “hate” by association) is itself the use of hateful language in condemning “hate”. It is the use of “verbal violence” against persons with whom one disagrees on a subject involving widespread disagreement. It smacks of a political tactic to silence the opposition. In my view, it is not worthy of any person of faith, especially of those of us who follow Jesus.

  2. Why don’t you offer the ad to Fox News (ugh!) or maybe another network like CNN? It is such a good piece.

  3. Bobby Kearan says:

    If I were MSNBC, I would reject it too. You attack them in the ad.
    The better approach would be to just focus on the man and the hate group.

    Stay with the “The Family Research Council and Tony Perkins do not speak for our faith.”

    Leave out all derogatory remarks about MSNBC and there will be less reason to reject the ad.

    In other words, don’t attack the broadcaster you want to run the ad, just educate the public and their viewers.

  4. MDC says:

    Jerry up above,

    What you say about homophobia can be said about racism, sexism, anti-semitism, and other isms as well. Those views are also not outside the realm of what has been debated for centuries either. And yet they are hate, just as surely as homophobia is. The SPLC has a strict criteria for determining whether or not a group is a hate group. Tony Perkins’ group fits the criteria. The term “hate group” is descriptive. What other term would you suggest? “Doesn’t Play Well with Others” group?

  5. Tina B says:

    I agree with Bobby Kearan. The ad has the sound, look, and feel of a negative political ad. Change the tone, come from one of love rather than that ominous “look how bad they are” tone. Just my thoughts. For the record, I am not on the side of Tony Perkins or FRC and agree with SPLC’s stance on the group. I like the line “FRC and Tony Perkins do not speak for OUR faith” though.

  6. Paul Day says:

    Um. You can’t expose a hate group as a hate group by not exposing them as a hate group. You’re not suggesting that MSNBC supports what Perkins says, are you? Every interview I’ve seen with Perkins, he has been roundly flayed.

    Should MSNBC go the route of FoxNews and only use guests of their political stripe? Should there be no actual discussion?