A 5-Point Plan to Fix Bank of America’s PR Problem
Ad Age reports that Bank of America is seeking to hire a PR company that can boost the company’s floundering public image.
The company feels it has come through the economic downturn stronger by shedding noncore assets, and wants consumers to know it via a campaign that creates buzz. The bank also desires a deeper sense of purpose, one that can withstand any potential dings to brand reputation.
I don’t know what advice a multi-million dollar contract buys you, but if they’re looking to save money I’m available for a fraction of the price.
Here’s a sneak peek of my 5-point plan for fixing Bank of America’s image:
- Stop lying
- Stop cheating
- Stop stealing
- Stop awarding yourselves extravagant bonuses while laying off thousands of workers with the justification of “cost-cutting.”
- Stop spending millions of dollars trying to block and undermine the reforms implemented to stop your bad behavior.
If Bank of America were in the habit of honest business instead of predatory tricks, maybe they wouldn’t have a tarnished image to repair in the first place.